Austrian music market grows 6.2% in first half of 2025

Vinyl sales overtake CDs for the first time in 25 years

Austrian Music Market Grows 6.2% in First Half of 2025
Austrian Music Market Grows 6.2% in First Half of 2025

According to IFPI Austria, the country’s music market climbed 6.2% year‑on‑year during the first half of 2025, with total recorded music revenue reaching €113.2 million — up from €106.7 million in H1 2024.

Key Figures

  • Streaming is the clear leader, making up around 88% of total revenue. With €99.6 million in streaming revenue, the sector rose 9%, equating to an impressive 11.4 Bn song streams — an 8.6% increase from the previous year.
  • Vinyl sales surpassed CDs for the first time in 25 years, with vinyl revenue reaching €5.8 million vs CDs at €5.6 million.
  • Local artists outperformed: Seven Austrian acts received “Nummer 1 Awards” for securing top spots in the official Ö3 Austria Top 40 singles or album charts. Highlights include Melissa Naschenweng, Rainhard Fendrich, Olly, Seiler und Speer, and the Wiener Philharmoniker with Riccardo Muti.
  • The top‑selling album was Linkin Park’s From Zero, while the most‑streamed track was “Wackelkontakt” by Oimara.

Chart Highlights (H1 2025)

Alongside market growth, Austria’s official charts reflect a mix of international and domestic success stories:

Top 10 album sales in H1 2025

  • Linkin Park – From Zero
  • Rainhard Fendrich – Wimpernschlag
  • Billie Eilish – Hit Me Hard And Soft
  • Melissa Naschenweng – Alpenbarbie
  • Bad Bunny – Debí Tirar Más Fotos
  • Tate McRae – So Close To What
  • Sabrina Carpenter – Short N’ Sweet
  • Lady Gaga – Mayhem
  • Kendrick Lamar – GNX
  • Vienna Philharmonic & Riccardo Muti – Neujahrskonzert 2025

Top 10 single sales in H1 2025

  • Oimara – “Wackelkontakt”
  • Rosé & Bruno Mars – “Apt.”
  • Zartmann – “Tau mich auf”
  • Alex Warren – “Ordinary”
  • Linkin Park – “The Emptiness Machine”
  • Lady Gaga & Bruno Mars – “Die With A Smile”
  • Lola Young – “Messy”
  • Gracie Abrams – “That’s So True”
  • Billie Eilish – “Birds Of A Feather”
  • Rian – “Verwandtschaftstreffen”

Why It Matters

  • Austria’s market is vibrant — steady growth reflects consumer confidence in music spending.
  • Streaming dominance (close to 90%) demonstrates significant behaviour change, with digital as the backbone of current consumption.
  • Resurgence of vinyl suggests there’s still strong demand for physical formats and collector appeal.
  • Home‑grown talent thrives — the dominance of Austrian artists reinforces strong cultural engagement and market sustainability.

Bottom Line

Austria’s music scene is not only holding steady but flourishing in the digital age. With streaming leading the way, vinyl’s comeback, and local artists firmly in the limelight, H1 2025 highlights a market rich in both innovation and cultural pride.

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