Deutsche Grammophon and Apple Music have partnered to launch a new classical music audio and visual playlist that will highlight recordings from the iconic label’s 120-year history.
The Deutsche Grammophon playlist launched on Friday, 10th August with a media conference at Mozart’s birthplace in Salzburg, Austria, where DG artists Trifonov, Villazón, Abdrazakov and Gregson performed and later appeared on a panel discussion about music curation in the digital age. Trifonov’s performance was recorded and will be added to his inaugural Video Essential Playlist.
‘I am delighted to have the opportunity to share my work on Apple Music, thanks to my label’s new space there allowing artists like myself to share their music with the classical community,’ stated Trifonov. ‘I feel privileged to be the first classical artist to present an audio-visual playlist of my performance videos; I have dear memories of conceiving and creating them over the past few years, and I’m excited for them to be available widely on Apple Music.’
Dr Clemens Trautmann, President Deutsche Grammophon, said ‘In a world where attention spans have become shorter and classical music content more ubiquitous, people must think wisely before spending their limited time and resources. Together with our partner Apple Music, we aim to enable discovery and provide orientation to everything that is essential in classical music. We also embrace the opportunity to present short-form and long-form video productions in a significant way, making the service a cornerstone of DG’s global audio-visual strategy.’
Jonathan Gruber, Apple Music, welcomed the launch, ‘Classical music is all about the joy of exploration, and we are thrilled to welcome the amazing artists of Deutsche Grammophon to join our worldwide team of trusted guides,’ he said.
Apple Music DG playlists
In 2016, Deutsche Grammophon became the first classical label to establish a curator channel on Apple Music. The partnership has continued to develop, delivering over two dozen successful playlists and creating the foundations for the future curatorial collaboration with Apple Music. Central to the new experience with Apple Music are ‘The DG Playlist’ – a regularly updated classical musical experience to highlight the very best recordings from the music label.
Other playlists include ‘Milestone Recordings’ and ‘Classical Music Highlights’ and thematic playlists like ‘Big Orchestral Sounds’ and ‘Classical Piano’ playlists. You can keep up-to-date with DG’s ‘Latest Recordings’ playlist or enjoy an exclusive pre-listen before the recordings are on sale in the ‘Hear It First’ playlist.
DG will also be producing a ‘Our Weekly Selection’ playlist which will focus on a different theme each week, usually a portrait of a composer whose anniversary falls in that week. It will also track important works celebrating the anniversary of their premieres too.
