Deutsche Grammophon launches online classical platform branded DG Premium which offers video and audio classical music content. DG Premium will offer exclusive content to classical music fans and is focused on concert-length productions. Evolving from the popular bonus content site myDG, it will provide access to a compelling basic package of video and audio recordings – free of charge until at least the end of this year – for new subscribers and those already registered with myDG.
At launch DG Premium’s offer includes a selection of long-form videos, a Discovery tool providing access to 120 recordings that represent the Yellow Label’s long and varied history, and a music puzzle game.
A key feature will be the option to purchase tickets via the site’s DG Stage portal for live-streamed events and presentations of audio-visual productions featuring DG’s family of artists.
Dr Clemens Trautmann, President Deutsche Grammophon, said “Ever since its foundation over 120 years ago, Deutsche Grammophon has led the way in connecting classical artists and audiences through the latest high-quality technology.”
Future plans include specially produced live performances from June onwards by, among others, Anna Netrebko, Daniel Barenboim, Rudolf Buchbinder, Andris Nelsons and Rolando Villazón. Wagnerites and newcomers to the composer’s all-encompassing music dramas will be able to experience the Bayreuth Festival 2020 in virtual form. Other DG Stage highlights include the world premiere of John Williams in Vienna, with the Hollywood composer conducting the Wiener Philharmoniker and Anne-Sophie Mutter in a concert of his works given earlier this year at Vienna’s Musikverein.
