Female artists represent less than 10% in some genres

Female artists represent less than 10% in some genres according to Deezer streaming data revealed for International Women’s Day (8^th March 2021). Female artists represent a small proportion of the top 100 charts for electronic, hiphop and rock music. Just 4% of the top 100 streamed electronic artists are women with hiphop (7% of the top 100) and rock (also 7%) falling short when it comes to gender diversity.

The streamer said that it ‘wants to help shine a light on the many challenges women still face in the music industry ahead of International Women’s Day. Highlighting the data and launching our new exclusive women’s content series is part of our work to consciously support female artists. Pop is the most diverse genre on Deezer today, with 42% of the top global streamed artists being women. However, it still falls short of a 50/50 gender split.’

Percentage of female artists in top 100 songs of key genres: 

1. Pop – 42%
2. R&B – 39%
3. Soul – 26%
4. Alternative – 15%
5. Country – 15%
6. Jazz – 14%
7. Classical – 11%
8. Hiphop – 7%
9. Rock – 7%
10. Electronic – 4%

Starting from 8^th March 2021, Deezer’s users will find valuable insights in the app. This will include information around some of the issues around female representation in the music industry, plus interesting facts about female artists. Swipeable cards will reveal hard facts based on real streaming data. This includes how last year there were three times less women than men in Deezer’s top 100 songs. All of this is easily shareable by music fans who want to be part of this important conversation.

Across March, Deezer will launch a new ‘Women’s Voices’ collection with Originals Sessions and curated playlists to help support female artists this International Women’s Day. The Originals Sessions lineup includes Birdy’s rendition of ‘A Case Of You’ by Joni Mitchell and The Staves performing ‘Cloudbusting’ by Kate Bush. LP performs ‘Hello’ by Adele, while Fousheé gives us ‘Drew Barrymore’ by SZA. Later in the month, Dodie will also release a special cover of ‘Oh, What A World’ by Kacey Musgraves.

Deezer’s new ‘Women behind the music’’ playlist series will also promote the songwriters, producers and musicians who wrote, produced or performed on international hits. Each woman will have her own playlist that features some of the most known tracks they contributed to. Featured artists include Tayla Parx, Julia Michaels, Diane Warren and WondaGurl who are behind tracks by Ariana Grande, Dua Lipa, BTS, Selena Gomez, Justin Bieber, Linkin Park, Aerosmith, Bon Jovi, Jay-Z, Drake and Rihanna.

Electronic music will also get a prominent place on the channel with a ‘100%’ playlist series to champion female electronic music artists. In addition, global female stars like Celine Dion, Sia, Olivia Newton-John and Sharon Van Etten have created exclusive playlists in lossless FLAC for HiFi Plan subscribers, called ‘HiFi Gold’.

Female podcast creators and hosts will also have a dedicated place on the channel. Fans can enjoy a selection of shows across a huge variety of subjects like ‘Therapy for Black Girls‘, ‘Woman’s Hour‘ and ‘The Guilty Feminist.‘

Kim Weaver, Deezer’s Head of Global Music Programming said,  “We all know the diversity issues in the music industry and how much work still needs to be done. Women are not only under-paid, they’re also under-streamed, and represent less than 20% of listening in over half of our most popular genres. We want to champion female artists and give them opportunities to shine on our platform. That’s why the ‘Women’s Voices’ collection will have a permanent home on Deezer moving forward.”

The top 20 most streamed international women globally of 2020

1. Billie Eilish
2. Dua Lipa
3. Lady Gaga
4. Ariana Grande
5. Aya Nakamura
6. Tones and I
7. Rihanna
8. Beyoncé
9. Sia
10. Taylor Swift
11. Doja Cat
12. Ava Max
13. Céline Dion
14. Anitta
15. Katy Perry
16. Shakira
17. Adele
18. Lana Del Rey
19. Selena Gomez
20. Alicia Keys

The top 20 most streamed international tracks by women globally of 2020

1. Tones and I – Dance Monkey
2. Dua Lipa – Don’t Start Now
3. Billie Eilish – bad guy
4. Doja Cat –  Say So
5. Dua Lipa – Physical
6. Nea – Some Say
7. Billie Eilish – everything i wanted
8. Dua Lipa – Break My Heart
9. Ava Max – Kings & Queens
10. Lady Gaga – Rain On Me
11. Aya Nakamura – Jolie nana
12. Billie Eilish – lovely
13. Lady Gaga – Stupid Love
14. Aya Nakamura – 40%
15. Cardi B – WAP (feat. Megan Thee Stallion)
16. Anitta – Combatchy (feat. MC Rebecca)
17. Ava Max – Salt
18. Sia – Cheap Thrills (feat. Sean Paul)
19. Ariana Grande – 7 rings
20. BENEE – Supalonely

The top 20 most streamed podcasts by female hosts and creators in 2020

1. Happy Mum, Happy Baby
2. About Race with Reni Eddo-Lodge
3. No Limits with Rebecca Jarvis
4. The Receipts Podcast
5. Women Like Us
6. The Guilty Feminist
7. My Favorite Murder with Karen Kilgariff and Georgia Hardstark
8. Girls Gotta Eat
9. 2 Dope Queens
10. Oprah’s SuperSoul Conversations
11. Encyclopedia Womannica
12. Chasing Cosby
13. Joyce Meyer Radio Podcast
14. The High Low
15. Katie Piper’s Extraordinary People
16. Feminists Don’t Wear Pink
17. Caliphate
18. The History Chicks
19. On Being with Krista Tippett
20. Woman’s Hour

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