Listening to radio on smart speakers increases in UK according to the latest figures release by RAJAR, the UK’s official body for measuring radio audiences. 51% of speaker users listened to radio weekly in the fourth quarter of 2021 compared to 48% in Q3 2021. Listeners who said they used smart speakers everyday rose from 20 to 21% in the same time period.
Key UK radio listening statistics
- 40 million adults aged 15+ are now tuning in to radio via a digitally enabled platform (DAB, DTV, Online or App) each week. 67% of the population claim to own or have access to a DAB radio.
- 72% of the population tune in to digital radio every week
- 31% of those asked (adults 15+) claim to listen to Live Radio via a Smartphone or Tablet at least once per month
- 42% of weekly listening hours are listened to via a DAB/Digital Radio, whilst well over a third (36%) are listened to via a traditional AM/FM radio set.
- Online listening including Apps is 17%, whilst listening via a TV has a 5% share
- In an average week, digital listening accounts for 647 million hours; DAB has a 66% share of digital listening hours, DTV 8% and Online 26%.
- For listeners using voice activated speakers, 51% of speaker users claim to listen to radio weekly and 21% of which claim to use it to listen to Radio everyday.
