Powered by Napster adds MQA Studio Quality Audio to its platform service in a global deal signed by its parent company, Rhapsody International. MQA offers an innovative way to deliver authenticated master quality music in a file small enough to stream and the partnership will allow Rhapsody’s Powered by Napster service to offer the option of high-resolution and studio quality audio for customers who select MQA (Master Quality Authenticated) as their format of choice.
Powered by Napster will offer MQA music tracks across multiple platforms including mobile, automotive and home.
“Powered by Napster brings new and innovative branded streaming music services to partners intent on transforming their customer experience. High-resolution audio is a powerful tool to have in our box”, said Angel Gambino, Chief Commercial Officer of Napster. “Our work with MQA signals the growth of high-resolution audio streaming and quality becoming a bigger part of the conversation.”
Powered by Napster is a complete music and audio platform service offering companies a suite of technologies and solutions which includes music and media streaming and download infrastructure, applications, rights management, customer billing, royalty administration, and business intelligence. According to the company, ‘The addition of MQA positions Powered by Napster as the leader in high-quality audio music services.’
The Napster/MQA partnership means that the original, highest resolution versions of music tracks can be delivered and authenticated at the time the consumer streams it. MQA technology is used to deliver TIDAL ‘Master Quality’ HiRes streaming and is also being adopted by Sony, LG, Pioneer, Onkyo and others.
“Artists and creators are very clear that they want to give their fans the best possible sound quality,” said Mike Jbara, CEO of MQA. “With this agreement, Napster has positioned themselves as strong advocates for creators and its global reach makes today’s announcement a great milestone for MQA’s many global hardware partners.”
For more information on ‘Powered by Napster’ go to https://business.napster.com/.
Rhapsody operates the Napster platform in 34 countries with a premium subscription service giving millions of consumers unlimited ad-free access to music on any device – online or offline.
