Edison Research Archives

Gen Z Americans discover podcasts through social media

25/06/2023

Gen Z Americans discover podcasts through social media with 24 million regular monthly listeners according to a recent report from Edison Research in partnership with  SXM Media. The Gen Z Podcast Listener Report is based on a survey of 1003 US individuals aged between 13 and 24 during April 2023 plus a number of in-depth interviews. Key findings from the report 47% of the Gen Z (age 13-24) online population in the US are monthly podcast listeners, […]

43% of Black Americans are monthly podcast listeners

24/02/2023

43% of Black Americans are monthly podcast listeners with 75% of listeners actively seeking out content that focuses on Black stories and perspectives. These findings are part of The Black Podcast Listener Report 2.0 from Edison Research in partnership with  SXM Media and Mindshare based on a survey of over 2,500 Black Americans age 18+. Key findings from the report 43% of the Black 18+ population in the US has listened to a podcast in the last month. That percentage is larger than the number […]

Top 50 US podcasts for Q4 2022

20/02/2023

The Top 50 US podcasts for Q4 2022 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the US. The Edison Podcast Metrics Top 50 Podcasts of Q4 2022 list is derived from data collected continuously Q3 2022 – Q4 2022, from surveying weekly podcast consumers aged 13 and older in the […]

Americans listen to music on mobiles in their home

08/02/2023

Americans listen to music on mobiles in their home for 35% of their daily audio time according to a recent blog post by Edison Research. Using their Share of Ear survey which utilizes a nationally representative sample of those age 13+ the data obtained gives an insight into what types of audio devices Americans currently are using to consume audio at home. When consuming audio at home, those in the US age 13+ spend over one-third […]

Top 50 US podcasts for Q3 2022

07/02/2023

The Top 50 US podcasts for Q3 2022 chart according to Edison Podcast Metrics has been published by Edison Research. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the US. The Edison Podcast Metrics Top 50 Podcasts of Q3 2022 list is derived from data collected continuously Q4 2021 – Q3 2022, from surveying weekly podcast consumers aged 18 and older in the […]

Gen Z in US spend more time with music

20/01/2023

Gen Z in US spend more time with music according to recent research from Edison Research which was commissioned by Public Radio Program Directors Association (PRPD) and presented at their 2022 conference. The Media Habits of Gen Z is based on US survey data from three datasets, including The Infinite Dial (age 12-24), Share of Ear (age 13-24), and Edison Podcast Metrics (age 12-24). Twelve in-depth interviews were conducted in August 2022 to better understand how individuals age 12-24 consume […]

US women want more female oriented podcasts

17/12/2022

US women want more female oriented podcasts according to a recent report from Edison Research and SXM Media. The Women’s Podcast Report is based on a survey of 1,567 nationally representative people age 18+ in the US who self-identify as women/female who were interviewed in online surveys in August 2022. Over half of women podcast listeners in the US say they would listen to more podcasts if there were more that focused on female stories and perspectives or […]