Younger listeners in UK turn to Classical music with 37% of UK Classical music fans on Deezer under 35 years old and global streams from this age group rising by 17% in the last year. This is according to a joint report The Classical Revival in 2020 from the BPI, Deezer and the Royal Philharmonic Orchestra (RPO) using official streaming data and market research. Research showed that 18-25 year olds accounted for a third (34%) […]
COVID-19 accelerates music streaming growth with global subscriptions reaching 394 million in Q1 2020 according to global research firm, Counterpoint Technology Market Research. This was driven by increased usage of the OTT platforms as people stayed at home amid the COVID-19 outbreak. Promotional offers like free trials and subscription price cuts in emerging markets added to the growth. Increase in podcast genres on the music streaming platforms was another big factor for people to tune in. Research […]
Global streaming subscribers reach 400 million in Q1 2020, up 30% from Q1 2019, with 93 million net new subscribers added according to media and technology analysts, MIDiA Research. This compares to the 77 million added one year earlier. Spotify remains the leader in terms of subscribers with a 32% market share which has remained between 32% and 34% every quarter since 2015. Apple Music is in second place with 18% down from 21% in […]
Global streaming grew 32% in 2019 with Spotify, the market leader with 31% of total revenues and Apple Music coming second with 24% according to global research firm, Counterpoint Technology Market Research. Total global subscriptions reach 358 million in 2019 with Spotify continuing to be the market leader with a 23% year on year growth. Factors which contributed to this growth include exclusive podcasts, promotional pricing in emerging markets and bundled offers from telcos. Introductory […]
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