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South African audio consumption is up 56% in two years
South African audio consumption is up 56% in two years according to the Infinite Dial 2022 South Africa from Edison Research. The report was commissioned by the National Association of Broadcasters South Africa (NAB), sponsored by Triton Digital, and produced in association with The Broadcast Research Council of South Africa (BRC). The study was conducted in November and December 2021 and surveyed a representative sample of 1500 adults aged 15+ who live in the eight largest metropolitan cities […]