Mediavision Archives

Nordic audiobook subscriptions will increase in 2022

24/02/2022

Nordic audiobook subscriptions will increase in 2022 according to Mediavision, the Nordic independent analysis and consultancy firm. Their analysis based on a survey of stakeholders in the Nordic media industry is published in their Mediavision Industry Outlook 2022. The surveys covered all sections of the media industry including video, audio and print but the main takeaways for audio are: The industry expects diminishing growth for household spend on audio About half of all respondents believe that […]

Swedish music subscriptions grew 7% in 2021

17/02/2022

Swedish music subscriptions grew 7% in 2021 reaching a total of £196 million according to Mediavision, the Nordic independent analysis and consultancy firm. Sweden’s music streaming market grew by SEK 170 million (£13.3 million) which was caused mainly by an increase in the price of subscriptions as the number of paying households remained largely the same. Mediavision noted that several of the services available on the Swedish market increased prices last year – including Spotify, Amazon […]

Swedish audiobook market grows 14% in 2021

16/12/2021

Swedish audiobook market grows 14% in 2021 with 120,000 additional subscribing households according to Mediavision, Nordic independent analysis and consultancy firm. Storytel, the market leader, shows stable household penetration while several of its competitors have seen growth. Mediavision found that customers’ reasons for subscribing have shifted throughout the year. Previously, price was the predominant deciding factor, whereas now customers have increased the focus on differences in content offerings among the services. Going forward, this could lead […]

Spotify is the first choice for Nordic podcast listeners

28/04/2021

Spotify is the first choice for Nordic podcast listeners according to a report from Nordic media analysts, Mediavision. Approximately 3 million people in the Nordic region (Denmark, Finland, Norway and Sweden), or 15%, of the 15–74-year-olds listen to podcasts an average day. Spotify and Apple are the two main actors on the Nordic market, with Spotify taking a significant lead. Among those who listen to podcasts an average day, 37% choose to listen via Spotify while […]