Nielsen Archives

Media consumption set to increase 60% during COVID-19 crisis

18/03/2020

Media consumption set to increase 60% during COVID-19 crisis as more countries impose quarantine measures aimed at reducing the spread of the virus according to analysis from market analysts, Nielsen. Media consumption in the US is already at historical highs with Americans spending just under 12 hours each day with media platforms. During crisis events, such as snowstorms, hurricanes or a global pandemic, media users ramp up their media consumption to stay informed, kill time, […]

Canadians go-to music sources are radio and podcasts

11/08/2019

Canadians go-to music sources are radio and podcasts with 65% of them discovering new music via traditional radio sources according to a new report from market analysts, Nielsen. Despite the increase in media choices radio remains one of the most popular and wide-reaching ways to listen to music. According to Nielsen’s fifth annual Canada Music 360 report, 58% of consumers in Canada tune to radio to get their music fixes. Despite having been around for […]

US music streaming set to top 1 trillion in 2019

29/06/2019

US music streaming set to top 1 trillion in 2019 according to market analysts, Nielsen in their US Music Mid-Year Report 2019. On-demand streaming continues to super-charge the US music industry with more than 507 billion streams in the first half of 2019 with expectations of exceeding 1 trillion streams for the full year. This was led by singles and albums by Ariana Grande, Billie Eilish, Halsey Khalid, BTS, LIl Nas X and Bad Bunny […]

Album consumption in Canada increases 21% in 2018

05/02/2019

Album consumption in Canada increases 21% in 2018 with homegrown artists doing well both at home and abroad according to market analysts, Nielsen. The Canadian music industry experienced significant overall growth in 2018, with total album equivalent audio consumption up 21% over 2017, driven by a 47% increase in on-demand audio song streams compared with last year. The album with the highest total consumption is Drake’s Scorpion, with 424,000 on-demand audio consumption units, including over […]

News

Personal music streaming in commercial premises loses music industry $2.65 billion

06/11/2018

Personal music streaming in commercial premises loses music industry $2.65 billion annually according to background music company Soundtrack Your Brand, who commissioned Nielsen Music to conduct the largest-ever international study into background music. The study shows that composers, artists, and musicians may miss out on an estimated $2.65 billion annually because businesses misuse personal music services in commercial settings (with most small businesses unaware they breach licensing regulations). The study estimates that rights holders miss […]

Bollywood and film music are top Indian genres

03/10/2018

Bollywood is still the most preferred music genre followed closely by other Indian film music according a recent study by the market research firm Nielsen. The Nielsen Music 360: India Study is an online study of consumer interaction with music in India. Data for this study was collected from the 14th June to the 4th July 2018 via online surveys using third-party panels. A total of 1,570 interviews were conducted among ‘Online Consumers’ 16-45 years […]

News

US streaming continues to grow

07/07/2018

On-demand streaming in the US rose by 45% during the first half of 2018 according to market researchers, Nielsen, in their Music Mid-Year Report. Total album equivalent consumption*, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18% during the same period. On-demand song streaming activity reached new milestones, with volumes surpassing 400 billion, offsetting declines in album and track sales. On-demand audio streaming volume was […]