Americans still listen to AM/FM radio for 36% of their daily audio time according to a recent blog post by Edison Research. Using their Share of Ear survey that measures the full audio space and how much the audio average American consumes in a typical day using a nationally representative sample of those aged 13+. The chart above shows the Q4 2023 data for the Share of Ear Audio Dial, which shows the percentage of daily listening that […]
YouTube gets the most US listeners in the evening whilst midday is the peak time for podcast listening according to a recent blog post by Edison Research. They show which dayparts have the most minutes of listening from each audio platform. In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Edison Research’s Share of Ear dataset collects listening data of US consumers […]
Fifth of young Americans stream radio rather than listen on traditional radio sets according to a recent blog post by Edison Research. Using their Share of Ear survey that measures the full audio space and how much the audio average American consumes in a typical day using a nationally representative sample of those aged 13+. Since 2015, the total portion of radio listening time that comes from streams has more than doubled, from 6% to 13% among those […]
Americans continue to listen to radio for 37% of their daily audio time according to a recent blog post by Edison Research. […]
Americans listen to music on mobiles in their home for 35% of their daily audio time according to a recent blog post by Edison Research. Using their Share of Ear survey which utilizes a nationally representative sample of those age 13+ the data obtained gives an insight into what types of audio devices Americans currently are using to consume audio at home. When consuming audio at home, those in the US age 13+ spend over one-third […]
Americans paying for audio subscriptions double since 2015 according to Edison Research in its Share of Ear study. The portion of the American population that is paying for an audio subscription of some kind is now almost half of everyone (47%). This is a measure of people who have answered ‘yes’ to subscribing in their recent survey. The biggest factor in this is the shift from purchasing physical music product (CDs and Vinyl) which now goes to paid […]
Listening on mobile devices set to surpass traditional radio in US according to recent research from Edison Research. The findings are from their Share of Ear reports based on a nationally representative study of Americans aged 13 and older and their listening habits over a 24 hour period. Listening on a mobile device now accounts for 30% of all time spent listening to audio – an increase of 67% since 2014.Listening on a mobile device has been growing […]
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