SXM Media Archives

Gen Z Americans discover podcasts through social media

25/06/2023

Gen Z Americans discover podcasts through social media with 24 million regular monthly listeners according to a recent report from Edison Research in partnership with  SXM Media. The Gen Z Podcast Listener Report is based on a survey of 1003 US individuals aged between 13 and 24 during April 2023 plus a number of in-depth interviews. Key findings from the report 47% of the Gen Z (age 13-24) online population in the US are monthly podcast listeners, […]

43% of Black Americans are monthly podcast listeners

24/02/2023

43% of Black Americans are monthly podcast listeners with 75% of listeners actively seeking out content that focuses on Black stories and perspectives. These findings are part of The Black Podcast Listener Report 2.0 from Edison Research in partnership with  SXM Media and Mindshare based on a survey of over 2,500 Black Americans age 18+. Key findings from the report 43% of the Black 18+ population in the US has listened to a podcast in the last month. That percentage is larger than the number […]

US women want more female oriented podcasts

17/12/2022

US women want more female oriented podcasts according to a recent report from Edison Research and SXM Media. The Women’s Podcast Report is based on a survey of 1,567 nationally representative people age 18+ in the US who self-identify as women/female who were interviewed in online surveys in August 2022. Over half of women podcast listeners in the US say they would listen to more podcasts if there were more that focused on female stories and perspectives or […]

36% of Black Americans are monthly podcast listeners

18/11/2021

36% of Black Americans are monthly podcast listeners and 59% said they would listen to more podcasts if they had black hosts. These findings are part of The Black Podcast Listener Report 2021 from Edison Research in partnership with  SXM Media and Mindshare based on a survey of over 2,500 Black Americans age 18+. Key findings from the report 36% of Black Americans now listen to podcasts monthly, which is equal to 12 million Black adults listening to podcasts […]