Podcasts
Video Podcasts Are Taking Off in the US
The Rise of Video Podcasts Podcasting used to be synonymous with audio. People listened while commuting, exercising, or cooking — the appeal was hands-free, voice-only storytelling. But that’s changing fast. According to Edison Research’s Podcast Consumer 2025, more than half of Americans aged 12+ have now watched a video podcast, and over a third have done so in just the last month. Younger audiences in particular are blurring the line between “podcast” and “show,” expecting […]