Women Archives

How do women across the globe find new music?

27/03/2022

How do women across the globe find new music? was the question posed by YouGov as part of its ongoing research into the music industry. Data reveal that music apps such as Spotify are the most popular way to discover new tunes among women across the globe (36%), particularly in Mexico (where 56% of women said this) and APAC markets (44%). Social media is also a powerful platform for artists, as one third (34%) of […]

Indian women prefer to listen to free music online

05/03/2022

Indian women prefer to listen to free music online according to a recent YouGov survey into ‘How do urban Indian women listen to music?’ The survey revealed that streaming free music online is the most popular way to listen to music among urban Indian women (with 41% saying so). It is more common than listening to music via a paid service (30%). While free music online is more popular among women between 21-29 years (45%), […]