UK Smart Speaker ownership outpaces US with 45% of the UK population owning a smart speaker according to The Infinite Dial 2025. The Infinite Dial is produced by Edison Research sponsored by SiriusXM Media and AdsWizz, and details technology ownership, podcast listening, and in-car audio consumption. The full report closely mirrors Edison Research’s US Infinite Dial Research and allows for comparisons between the two markets.
Back in 2021, American smart speaker ownership outpaced that in the UK, with 33% of the US population 16+ owning any smart speaker vs. 25% of the UK population 16+. The rate of smart speaker ownership in the US has plateaued, only increasing from 33% in 2021 to 35% in 2025. Unlike the US market, smart speaker ownership in the UK has experienced significant gains. As of 2025, 45% of the UK population 16+ owns a smart speaker. Increases in smart speaker ownership within the UK might provide opportunities for podcasting and other audio platforms to develop future audiences and further engage with current consumers.
