Warner Music Group has relaunched its Warner Classics & Erato label website with streaming links to playlists on Spotify, Apple Music and Deezer. The company hopes to capitalise on the potential of streaming for the classical-music audience with streaming links to new releases and themed playlists.
There are links on the site that will enable visitors to stream 30-second clips from the Warner Classics & Erato catalogue, and if they’re subscribers to Spotify, Apple Music or Deezer, they’ll be able to sign in and stream the full recordings.
Markus Peterson, Warner Classics & Erato SVP of global operations and business development said, “We’re fortunate to serve a loyal community of music-lovers who are so passionate about the various genres of classical music and supportive of their favourite artists. We’re also looking forward to welcoming people who are less familiar with classical music and taking them on a journey of discovery.”
The only limitations are that Deezer is currently not supporting playback on iOS devices but is on the desktop version and Spotify is not supporting web playback on mobile devices.
