40.3% of Americans listen to podcasts regularly with a 12% growth in the number of listeners in the past 2 years according to Triton Digital. Triton Digital’s U.S. Year-End Podcast Report provides key insights into the growing US podcast landscape over the course of 2023.
Key findings from the U.S. Year-End Podcast Report
- The number of monthly podcast listeners in the US has increased by 12% in the past 2 years. 40.3% of the US population are monthly podcast listeners
- The network with the most downloads in 2023 was SiriusXM Podcast Network, the top podcast was NPR News Now and the top new podcast debut was The Deck Investigates.
- News was the most downloaded genre in 2023, followed by True Crime and then Comedy
- Podcast listeners were younger, more affluent, more educated, and more diverse than the general population. However, more growth has been seen lately from older Americans and females.
- YouTube was the fastest growing platform to listen to podcasts. 33.5% of monthly podcast listeners said it was the platform they used most to listen to podcasts
- YouTube listeners are newer to podcasts. Spotify podcast listeners are younger. Apple Podcasts have more long-time listeners who are higher income
Amongst the facts contained in the report:
- 94% of podcast listening is done via a mobile device.
- The top US podcast in 2023 was NPR News Now followed by Crime Junkie at #2 and Dateline NBC in the third spot.
- NPR had six titles in the US Top 20 Podcasts of 2023 closely followed by SiriusXM Podcast Network with 4 titles.
The complete 32-page report which is free can be obtained from Triton Digital here.
