More Americans now listen to audio on their TVs with YouTube taking up over half of this time according to a recent blog post by Edison Research. Using their Share of Ear survey that measures the full audio space it shows how much music the average American listens to in a typical day using a nationally representative sample of those aged 13+ surveyed in Q2 2025.
While less of a dominant force in media consumption than it once was, Americans continue to spend many hours consuming Television. How people consume content on their TVs is changing though, with more time now being spent accessing audio on internet connected televisions.
Americans spend 6% of their daily audio time listening to audio content via internet-connected TV devices. Though far less used than time spent with other devices, namely mobile devices and AM/FM radio receivers, internet connected TVs are still a relatively new entrant into most people’s homes.
The majority of time spent consuming audio content on an internet-connected TV is spent with music videos on YouTube (53%), followed in second place by streaming music services such as Spotify, Pandora and Apple Music (21%). Podcasts are the third most popular platform for audio listening on internet-connected TVs, accounting for 13% of consumers’ time.
Surprisingly significantly more time is spent listening to podcasts on internet connected TVs (13% of time) than on smart speakers (3% of time), again illustrating the powerful nature of content that combines both audio and visual elements.
