DEEZER is to be the streaming partner for the SSE Hydro venue in Glasgow to provide playlists and content to concert goers to enhance their pre and post-concert experience. The SSE Hydro is the largest purpose-built entertainment venue in Scotland and ranks as a Top 10 global venue attracting an audience of more than a million visitors each year.
Online visitors can head to the SSE Hydro website to access a large range of artist-focused playlists or get content through customer emails and social media.
Each DEEZER playlist, curated by its editorial team, will host a selection of songs or an album from every musician performing at the SSE Hydro, helping fans get in the mood and build excitement before and after a gig. Fans will also have the chance to discover playlists from global artists that may one day perform at the venue.
Phil Moore, DEEZER’s VP of Northern & Southern EMEA commented: “Our partnership with SSE Hydro allows visitors to have a free and unlimited music experience, enjoying artist content at any given moment. The playlists will fuel the anticipation around a performance and allow fans to easily find compilations of their favourite musician.”
Ross Easton, Head of Commercial at The SSE Hydro said: “We are delighted to bring DEEZER on as an official partner for The SSE Hydro. Their specially curated playlists will give fans a new way to experience artists before they see them live on the Hydro stage – they can listen to the newest music, relive the classics and share the pre-gig excitement! This platform will bring an added layer to what it means to attend an event here.”
For those wanting to take the music experience further, DEEZER has a diverse library of 53 million tracks and access to ‘Flow’, a never-ending soundtrack that provides current favourites mixed in with recommended new and old music tailored to individual tastes.
The multi-year DEEZER and SSE Hydro Glasgow partnership will begin in October 2018.
