Napster prepares to launch Sony’s 360 Reality Audio with an expected roll out in 2020 according to a recent blog posting by the streamer. Following on from Sony’s recent announcement that it will launch its 360 Reality Audio experience later this autumn, Napster confirmed that it would be partnering with Sony and expected to launch its Powered by Napster service incorporating the Sony technology in 2020.
According to the blog, ‘you can close your eyes and be in the front row at your favourite band’s concert with Sony’s 360 Reality Audio experience. It’s a revolutionary way to listen to music and for fans a thrilling new way to make music come alive without leaving the house.’
Brian Ringer, Executive Vice President and General Manager, Asia Pacific Region of Rhapsody International said, “The first time I experienced 360 Reality Audio I got chills. A tell-tale sign Sony’s mind-bending service is a serious game changer. Powered by Napster’s integration with 360 Reality Audio streaming will allow companies to create their own immersive, personalized audio experiences for new and existing customers and become an important feature in our service’s tool box.”
Napster and Sony have collaborated to bring 360 Reality Audio streaming to consumer companies worldwide and create the next generation of personalized and branded music. Napster’s complete music and audio technology platform, ‘Powered by Napster’, offers companies a suite of solutions, including music and media streaming and download infrastructure, applications, rights management, customer billing, royalty administration and business intelligence.
For further information on ‘Powered by Napster’ go here.
