Spotify celebrates one year in South Korea and now delivers an average of over 7.97 Bn K-Pop streams globally per month, a 27% increase compared to the year before. Across Spotify’s 184 markets, the top 10 countries whose listeners had discovered Korean artists during the last year were the US, India, Brazil, Indonesia, Mexico, Germany, UK, Philippines, Japan, and France. Listeners from these countries also went to the K-Pop hub in droves to discover new music. And among the playlists within the K-Pop hub, the top 10 most streamed globally were K-Pop Daebak, TrenChill K-R&B, WOR K OUT, Women of K-Pop, Dalkom Cafe, Girl Krush, K-Pop Rising, KimBops!, Korean OSTs, and Best of Korean Soundtracks.
Spotify also showed support for the Korean music industry with the launch of “Spotify for Artists,” a platform designed to help singers, producers, and musicians expand their reach providing real-time stats and helpful resources for artists.
Highlights from Spotify’s first year in South Korea include:
- Spotify’s Holiday Singles featured LeeHi, the first Korean artist to participate in the global project.
- Audrey Nuna’s cover of G-Dragon’s “That XX” was the first Spotify Singles track released in Korean.
- The launch of a series of local partnership playlists with Korean dramas, boosting global exposure of K-OSTs like Nevertheless, and IDOL: The Coup.
- New K-entertainment partnership playlists launched on Spotify, including Street Woman Fighter, Street Dance Girls Fighter, and Cyworld BGM.
- New genre playlists to the platform, including Fresh Finds Korea and Jazzy Korea.
- An exclusive K-Pop Global chart to track the success of Korean artists and their music.
The Spotify K-Pop Hub can be found here.
