Spotify launches in South Korea, the sixth largest music market in the world giving Koreans access to over 60 million tracks and over 4 Bn playlists from around the world. Music lovers in Korea can stream Spotify’s broad music catalogue, spanning everything from the country’s own K-Pop to Latin American reggaeton, European electronic, and more.
Korea’s launch brings Spotify’s global footprint to 93 countries and since launching its first K-Pop playlist in 2014, the share of K-Pop listening on Spotify has increased by more than 2,000%. With the launch, Spotify are introducing a range of new playlists made exclusively for South Korea. These curated collections offer the latest music from a team of Korean music experts across some of the most popular genres.
New South Korean playlists
- TOP Playlists: Korean Music Hot Now, FRESH! New Music Korea, Hot Hits Korea, Korean Music Rising, Today’s Drama OST Hot Now, K-Pop Daebak and more
- Genre Playlists: TrenChill K-R&B, TrenChill K-Hip Hop, K-HIP-HOP +82, K-Are & Be, In The K-Indie, Korean City Pop, K-Rock Spirit, Folk & Acoustic Hot Now, Orchestra Korean Ballad and more
- Thematic Playlists: You Did Well, The End of the Day, So Cool Driving, Brain Rest 432Hz, Lullaby zZZ, Transcendental Game Play, Running K-Pop, GAYO Instrumentals, Spring Music, Into the Rain, Next Page of the Break-up, Kitchen Melodies and more
- ‘Starring’ playlists: This Is BTS, This Is BLACKPINK, This Is Stray Kids, This Is NCT, This Is TWICE, This is Taeyeon, This Is JAY Park, This Is CHUNG HA, This Is Loco and more
These new playlists will join the existing K-Pop genre hub that encompasses a wide range of Korean music, including K-Pop, hip-hop, indie, OST, R&B, and more. They also complement RADAR Korea, a playlist uncovering fresh K-music finds and a part of Spotify’s global emerging artist program. The hub is localized in over 72 countries, including Russia, India, Brazil, and the UAE.
The Spotify app can be downloaded via the Android or iOS app store or by going to www.spotify.com/kr-ko/. For those in Korea, the Spotify app is available to download for both Premium Individual and Duo plans. New Spotify listeners can have a free trial of Spotify Premium for seven days on their mobile phones without inputting their credit card information. A three month free trial of Spotify Premium can be had if you add your credit card information by the end of June 2021.
