Spotify in India – the first six months of streaming data since Spotify’s launch in early March of this year shows that local music is becoming increasingly popular. At launch Spotify saw a surge in streams of pop hits from around the world. But after six months, Spotify’s listeners in India are showing plenty of love for music from home as well as abroad – plus a few other notable trends.
Spotify commented in a blog posting that, ‘One thing that it isn’t in doubt: music plays a starring role in all aspects of Indian life. We saw this in June with a deep dive into the mood-based playlists users stream throughout the day. And today we can see the variation across regions and where tastes transcend India’s disparate cultures.
From Bollywood stars to pan-Asian breakouts to global sensations (yes, BTS is beloved everywhere), here are the artists, playlists, podcasts, and noteworthy trends from Spotify’s first half year in India.’
Spotify have produced an infographic showing the regional trends in listening and also the top five podcasts.
To stream Top Hits Hindi, one of India’s most popular playlists go here.
