India Archives

Music helped Indian wellbeing during pandemic

07/03/2022

Music helped Indian wellbeing during pandemic according to a recently published report from The Indian Music Industry (IMI). The report subtitled ‘Music – A saviour in COVID-19 Times’ highlights the important part music played in supporting people, particularly the young, through the difficult times of the last two years, providing enjoyment and bolstering wellbeing. 92% of survey participants agreed that music helped them with their emotional wellbeing during the pandemic. Key findings of the report […]

Indian women prefer to listen to free music online

05/03/2022

Indian women prefer to listen to free music online according to a recent YouGov survey into ‘How do urban Indian women listen to music?’ The survey revealed that streaming free music online is the most popular way to listen to music among urban Indian women (with 41% saying so). It is more common than listening to music via a paid service (30%). While free music online is more popular among women between 21-29 years (45%), […]

gaana sees growth in Indian regional music in 2021

09/01/2022

gaana sees growth in Indian regional music in 2021 and an increase of 40% in podcast listening according to its end of year report, gaana India Music Trends 2021. The streamer in in its end of year report claims 180 million users and 99 of its artists streaming over 100 million plays during the year. According to a survey by YouGov gaana is the 3rd most listened to audio streamer in India with YouTube and […]

International Top 20 Singles Chart launched in India

24/06/2021

International Top 20 Singles Chart launched in India by IMI (Indian Music Industry) the organisation that represents the recorded music industry in India. The charts which are formulated using streaming figures of international singles are compiled by global music technology leaders BMAT, will be updated weekly on Mondays by sundown. Every week from Friday to Thursday BMAT aggregates and consolidates the data from three leading international DSPs (Digital Service Providers) in the country – Spotify, […]

People turned to streaming for entertainment in 2020

20/03/2021

People turned to streaming for entertainment in 2020 as they sought out entertainment and distraction during the global pandemic. YouGov conducted a global study tracking the impact of the pandemic on consumer behaviours in 17 countries around the world. YouGov’s International Media Consumption Report 2021 examines the changes in how frequently people consumed media, including how our listening habits have shifted. Among people in the US and UK there was an acceleration of active listening (music streaming […]

Local music and Bollywood are Spotify favourites in India

02/03/2020

Local music and Bollywood are Spotify favourites in India according to a recent blog posting celebrating the first 12 months since their launch. There are now more than 6,400 Indian creators using Spotify for Artists and there are listeners from over 2,300 cities tuning into more than 350 curated Indian playlists like New Music Hindi and Punjabi 101. The top three music genres streamed across India are pop, filmi (music from popular Indian movies) and […]

YouTube music app is the most used in India

15/12/2019

YouTube music app is the most frequently used in India according to a recent survey* by leading market research and data company, YouGov. The main reasons given for using YouTube are access to the latest soundtracks and ability to share music according to the research. Around a quarter of Indians (23%) claim YouTube Music is the most frequently used app by them in order to listen to music followed by Gaana (17%), Google Play Music […]