Edison Research Archives

Over half of young Americans don’t have a radio set

19/03/2022

Over half of young Americans don’t have a radio set in their home according to The Infinite Dial 2022 survey from Edison Research and sponsored by Wondery and Art19. In the 2020 Infinite Dial, performed before the onset of the COVID-19 pandemic, just under one-in-three Americans age 12 and older reported not having a single radio in their home. Two years later, that number is now 39%. Fourteen years ago, only 4% of respondents said they had no radios at […]

South African audio consumption is up 56% in two years

07/03/2022

South African audio consumption is up 56% in two years according to the Infinite Dial 2022 South Africa from Edison Research. The report was commissioned by the National Association of Broadcasters South Africa (NAB), sponsored by Triton Digital, and produced in association with The Broadcast Research Council of South Africa (BRC). The study was conducted in November and December 2021 and surveyed a representative sample of 1500 adults aged 15+ who live in the eight largest metropolitan cities […]

American ‘super listeners’ listen to 11.2 hours of podcasts weekly

24/02/2022

American ‘super listeners’ listen to 11.2 hours of podcasts weekly with Super Listeners increasingly finding podcast content on YouTube. These findings are part of third Super Listeners Study from Edison Research in partnership with Ad Results Media based on a survey of Podcast ‘Super Listeners’ Americans aged 18+ who listen to five or more hours of podcasts weekly. The survey was primarily intended to find out what podcast Super Listeners felt about advertising within podcast content but […]

Top 50 US podcasts for 2021

10/02/2022

The Top 50 US podcasts for 2021 chart according to the Podcast Consumer Tracker has been published by Edison Research. The Podcast Consumer Tracker is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Edison Research Top 50 Most Listened to US Podcasts from 2021 list is derived from data collected continuously throughout 2021 from surveying weekly podcast consumers ages 18 and older. The top shows […]

41% of UK adults have listened to a podcast in the last month

03/12/2021

41% of UK adults have listened to a podcast in the last month according to the Infinite Dial 2021 UK from Edison Research, Bauer Media Group UK and Spotify. The research carried out in the fourth quarter of 2021 surveyed a nationally representative sample of 1000 UK residents aged 16+ on a variety of measures including online digital audio platforms, radio, social media, smart speakers, and more. Findings from the study show several strengths in […]

36% of Black Americans are monthly podcast listeners

18/11/2021

36% of Black Americans are monthly podcast listeners and 59% said they would listen to more podcasts if they had black hosts. These findings are part of The Black Podcast Listener Report 2021 from Edison Research in partnership with  SXM Media and Mindshare based on a survey of over 2,500 Black Americans age 18+. Key findings from the report 36% of Black Americans now listen to podcasts monthly, which is equal to 12 million Black adults listening to podcasts […]

Top 50 US podcasts for Q3 2021

17/11/2021

The Top 50 US podcasts for Q3 2021 chart according to the Podcast Consumer Tracker has been published by Edison Research. The Podcast Consumer Tracker is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks. The Edison Research Top 50 Most Listened to US Podcasts from Q4 2020 – Q3 2021 list is derived from data collected continuously throughout 2020 and 2021 from surveying weekly podcast consumers […]