Edison Research Archives

The Smart Audio Report Winter 2019 report

Quarter of US adults own a smart speaker

26/01/2020

Quarter of US adults own a smart speaker according to a report from NPR and Edison Research which found that 60 million US adults (24% of the 18+ population) own at least one smart speaker device. The Winter 2019 Smart Audio Report confirmed continued growth in the smart speaker market with the average smart speaker household now having 2.6 devices, up from 2.3 devices per household at the same time last year. The research also […]

Americans are changing their listening habits

22/11/2019

Americans are changing their listening habits with people spending more time listening to Spoken Word Audio at the expense of music listening according to The Spoken Word Audio Report. The study conducted by the NPR and Edison research found that share of time spent listening to spoken word audio has increased 20% since 2014, while time spent with music across the same period decreased 5%. This shift is led by a dramatic increase in spoken […]