Apple Music Classical is to launch on 28th March 2023 as a separate app which can be pre-ordered from the Apple app store here. Apple bought classical music streamer Primephonic in Autumn 2021 promising that it would launch a revamped service in 2022. The new service will be a free addition to any paid subscription (Individual, Student, Family, or Apple One) but will not be included in the Apple Music Voice Plan. On launch it […]
Update 05/10/2021: At the end of August 2021, Primephonic was acquired by Apple and was closed down. Its services will be relaunched as part of Apple Music but no date has been set for the rollout. For further information on this go to Apple buys classical musical music streamer Primephonic. […]
Apple buys classical music streamer Primephonic and the classical music service will be taken offline beginning 7th September 2021. The Primephonic service is no longer available for new subscribers and will be taken offline beginning September 7. With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. In the coming months, Apple Music Classical fans will get a dedicated experience with […]
Primephonic launches listening guides offering detailed, step-by-step walkthroughs of classic works called Maestro. Both beginners and advanced listeners engage heavily with current features like educational artists podcasts, insights behind the classics, and album booklets, so Maestro is a welcome addition to Primephonic’s streaming offering. Thomas Steffens, Primephonic CEO said, “We are so pleased to introduce Maestro. Much like our digital CD booklets, an easily digestible listening guide like Maestro is a must-have for classical music […]
Primephonic launches classical music course delivered over a 10-week period ‘designed to take the aspiring beginner to certified aficionado’. The digital course, called Ludwig, is designed for the millions of people who enjoy listening to classical music, but do not know where to start. According to the streamer, many find classical music an intimidating genre with a myriad of composers, works, opus numbers, and genres. As a result, more than half of British people who […]
Live streaming can’t save classical music according to a recent report into classical music events by the classical music streamer Primephonic. The report is based on research commissioned by Primephonic and conducted by YouGov who carried out an online survey of a representative sample of 1145 US adults aged 18+ between the 20th and 21st July 2020. The report looked into the challenges facing the classical music community during the COVID-19 pandemic. The data shows […]
Half of Americans can’t name a classical composer but a third say they like to listen to classical music according to a recent survey* commissioned by Primephonic and conducted by YouGov. The survey results published in a recent blog posting show that although Americans know very little about classical music, they like to listen to it. Of those that do, more than half of those who listen do not do so regularly. In the US […]
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