How do women across the globe find new music? was the question posed by YouGov as part of its ongoing research into the music industry. Data reveal that music apps such as Spotify are the most popular way to discover new tunes among women across the globe (36%), particularly in Mexico (where 56% of women said this) and APAC markets (44%). Social media is also a powerful platform for artists, as one third (34%) of […]
Indian women prefer to listen to free music online according to a recent YouGov survey into ‘How do urban Indian women listen to music?’ The survey revealed that streaming free music online is the most popular way to listen to music among urban Indian women (with 41% saying so). It is more common than listening to music via a paid service (30%). While free music online is more popular among women between 21-29 years (45%), […]
How are global consumers finding new music? was the question posed by YouGov as part of its ongoing research into the music industry. The study which surveyed 17 countries found that music apps such as Spotify are the most popular way to discover new tunes (36%) as more consumers migrate to streaming apps. Radio is still a popular source of music discovery with a third of global consumers still finding recent music on terrestrial or satellite radio […]
How do consumers listen to music was the question posed by YouGov as part of its ongoing research into the music industry. The study asked consumers in the US, Britain, Germany, Indonesia and Australia how they listened to music. Car radio is still the most popular activity Data reveals that listening to music radio in a car is popular among a majority of consumers across four in five markets of the survey and is the most common way […]
People turned to streaming for entertainment in 2020 as they sought out entertainment and distraction during the global pandemic. YouGov conducted a global study tracking the impact of the pandemic on consumer behaviours in 17 countries around the world. YouGov’s International Media Consumption Report 2021 examines the changes in how frequently people consumed media, including how our listening habits have shifted. Among people in the US and UK there was an acceleration of active listening (music streaming […]
UK consumers want streamers to offer group deals with families more likely to want a group deal according to a recent survey by research and analytics company, YouGov. Brits were asked whether they think streaming services should better cater to groups by offering subscription deals for groups. Overall, 55% of the general public agree that streaming service providers could do more to offer group subscriptions, with 28% saying they neither agree nor disagree and 18% […]
Live streaming can’t save classical music according to a recent report into classical music events by the classical music streamer Primephonic. The report is based on research commissioned by Primephonic and conducted by YouGov who carried out an online survey of a representative sample of 1145 US adults aged 18+ between the 20th and 21st July 2020. The report looked into the challenges facing the classical music community during the COVID-19 pandemic. The data shows […]
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