63% of classical music fans listen to relax according to a recently published study by IDAGIO on the listening habits of classical music fans. The study The Classical Music Market – Streaming’s Next Genre? was sponsored by IDAGIO and conducted by MIDiA a media analysis and insights provider focused on the intersection of technology and content. The research was carried out via an online consumer survey of 8,000 adult music listeners across eight major markets countries: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico and South Korea.
The research suggested that classical music is a great way to keep your chill even after the holidays are over. It revealed that one in five consumers listen to classical music, and 63% of classical fans say that they listen to classical music to relax.
The study, first published in June 2019, offers further relaxation insights:
- 14% of people listen to classical music to sleep
- ‘Relaxing piano music’ is the 7th most popular music genre worldwide
- Classical music is the 4th most popular music genre worldwide
The classical music streamer makes the suggestion that classical music might just be the next big thing to add to your daily relaxation routine.
IDAGIO offers a broad range of curated playlists by musicologists, music journalists and musicians featuring playlists of recordings and works created specially to produce a unique listening experience around a specific musical themes, e.g. Piano, Meditation or Pure Relaxation.
IDAGIO has a catalogue of over 2 million tracks available in CD-Quality lossless FLAC together with a tailor-made search capability for classical music. The classical music streamer claims subscribers in over 190 countries with its app having been downloaded more than 1.5 million times.
IDAGIO is the leading streaming service for classical music. Crafted in Berlin by a world-class team of over 80 passionate experts in music, technology, business and design, IDAGIO offers a search tailor-made for classical music, a catalogue of over 2 million licensed tracks, and exclusive recordings and playlists – all available in CD-quality sound (FLAC). IDAGIO has subscribers in over 190 countries and the app has been downloaded more than 1.5 million times worldwide.
