Spotify has introduced a new beta service, Spotify for Podcasters enabling podcasters to upload their shows and retrieve daily statistics. In a blog post, Spotify has said that they ‘want more people to have access to the tools they need to become great storytellers and have their voices heard, which is why we’re proud to introduce the beta of Spotify for Podcasters. Through this new platform that we’re testing, podcast creators who are hosting their podcasts elsewhere will be able to make their show available to Spotify users by providing us with their podcast feed. This will easily make them available to our audience of more than 180 million listeners around the world and allow podcasters to see daily stats about who is listening and from where.’
The streamer continued, ‘for podcasters who run active podcasts and continue to publish episodes, new episodes will instantly be added to Spotify as soon as podcasters upload them to their host or aggregator. Podcasters whose podcasts are available on Spotify will have access to episode performance, daily stats on listener demographics, location, engagement, and more – great tools to help learn more about and grow audiences.’
This follows on from the recent announcement that Spotify has added hundreds of BBC podcasts to its UK streaming service. The complete archives of Desert Island Discs together with Josie Long’s Short Cuts and Brian Cox and Robin Ince’s Infinite Monkey Cage are among the items that have been made available.
Spotify also has its own original podcast series Ebb & Flow, Unpacked and Showstopper, and new partnerships with Amy Schumer and Joe Budden.
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