Spotify launches Premium Duo in 55 more countries after its recent trial in Canada, France and Japan and its pilot launch in 2019 in Denmark, Ireland, Poland and Latin America. With Spotify Premium Duo, couples can enjoy their favourite music together and separately as long as they both live at the same address. Each individual gets their own Premium account under one plan in addition to unique benefits for couples for just £/$12.99 (or market equivalent) per month.
Spotify Premium Duo includes ad-free, on-demand listening and a catalogue of more than 50 million tracks, as well as access to over 1 million podcast titles. Duo subscribers can listen to their own playlists anytime, individually, uninterrupted, and get access to the exclusive Duo Mix, a regularly updated playlist made just for the two of them to discover audio they both love.
Alex Norström, Spotify’s Chief Freemium Business Officer, said “Premium Duo includes our extensive music and podcast catalogue and everything users love about Spotify Premium. With two individual Premium accounts, you can both listen independently, uninterrupted, and get all of your personalised playlists and features tailored just for you. We are thrilled to bring this unique Spotify Premium plan to even more markets around the world.”
A Spotify user study found that 73% of couples say they listen to music together as a way of remembering happy memories. A total of 63% say they listen to music together as a way of building their identity or creating memorable moments. Users who haven’t tried Premium before can get the first month of Premium Duo for free.
Existing Premium subscribers can switch to Premium Duo by visiting their ‘Account’ page on Spotify.com and changing their subscription. If you upgrade to Premium Duo, you’ll keep your existing Premium account, along with saved music, podcasts, playlists, and recommendations.
To sign up for a music experience to share with that special someone, simply visit spotify.com/duo and follow the instructions.
