Spotify podcasts get interactive with new Q&A and Polls features rolled out to coincide with International Podcast Day. Spotify and Anchor are enabling these new features to help creators and listeners interact more deeply with podcast content.
These interactive enhancements will make it easier for listeners to engage with the people behind their favourite podcasts and for creators to hear from their fans and listeners directly on Spotify. Q&A and Polls allow listeners to respond to short questions posed by the shows’ creators on podcast episode pages in the Spotify app. These features are available now to all Anchor creators and Spotify listeners in 160 countries.
Michael Tucker, host of Beyond The Screenplay, said “We have sought to create an engaged community of film lovers. All of the Spotify features have been absolutely incredible for bringing us closer to our audience. The Polls feature, in particular, is really helping us to shape the show’s future episodes.”
How Spotify Q&A and Polls works
- If a creator has chosen to post a question or poll for a specific episode, listeners will be able to find the question at the bottom of the episode page from their Spotify mobile app (whether iOS or Android). Depending on whether the creator chose an open-ended Q&A or a Poll, listeners can follow the prompt to respond in-app.
- After responding to a Poll, listeners will then get to see how the entire audience of respondents voted and how their answer stacked up. For Q&A, listener responses will be delivered privately to the creator. Creators can then choose and pin specific featured responses that will appear publicly below the question (displaying the respondent’s Spotify username).
In addition to direct podcast interactivity such as Q&A and Polls, Spotify has been rolling out a suite of products that create an all-in-one experience for audio creation and listening, from the Music + Talk content format, to the recently launched Podcast Subscriptions feature. Spotify has also refined its podcast search with its ‘Find the One’ personalized quiz which makes it easy to find the perfect show for you by answering a few simple questions.
