YouGov Archives

Live streaming can’t save classical music

26/09/2020

Live streaming can’t save classical music according to a recent report into classical music events by the classical music streamer Primephonic. The report is based on research commissioned by Primephonic and conducted by YouGov who carried out an online survey of a representative sample of 1145 US adults aged 18+ between the 20th and 21st July 2020. The report looked into the challenges facing the classical music community during the COVID-19 pandemic. The data shows […]

Children in UK mainly listen to music on their phone

07/07/2020

Children in UK mainly listen to music on their phone and typically through platforms like Spotify and YouTube according to a study by YouGov. The study of 8 to 15-year-old children showed that most listen to music (84%), and on average they spend eight hours and 22 minutes doing so per week. Most commonly children listen to music on their phone (63%), on the radio (36%) or on a tablet (29%). Physical formats are much […]

YouTube music app is the most used in India

15/12/2019

YouTube music app is the most frequently used in India according to a recent survey* by leading market research and data company, YouGov. The main reasons given for using YouTube are access to the latest soundtracks and ability to share music according to the research. Around a quarter of Indians (23%) claim YouTube Music is the most frequently used app by them in order to listen to music followed by Gaana (17%), Google Play Music […]

Fewer Britons are illegally downloading music

03/08/2018

Fewer Britons are illegally downloading music according to a recent YouGov poll. YouGov’s Music Report reveals that one in ten Britons (10%) download music illegally, down from 18% five years ago. This number looks set to decrease. While 63% of those that illegally download music expect to still be doing so in five years, 22% do not. Added to this, 36% say that using unverified sources to access music is becoming more difficult. This decrease […]