US Music streaming tops 1 Trillion in 2019 according to BuzzAngle Music’s 2019 report on US music consumption. For the third year in a row, total consumption growth was up double-digits. The 13.5% growth in 2019 in total consumption was fuelled by the continued growth of on-demand streams. In 2018, there was a 16.2% growth in total consumption and an increase of 12.8% in 2017 over 2016.
As a result of consumers continuing to move more towards streaming music, on-demand stream consumption now represents 85% of all music consumption in the US; – a 7.6-point jump over 2018 (77%). On-demand audio stream consumption in 2019 set a record high with 705 billion streams, up 32% over 2018’s 534.6 billion audio streams. While album sales and song sales continued to decline, 23% and 26% respectively, vinyl album sales in 2019 were up 10.5% over 2018.
US music consumption 2019
- On-demand streams broke the 1 Trillion mark with 1,010,000,000 streams, an increase of 25% over 2018. The previous high was set in 2018 with 809.5 Bn streams.
- Audio on-demand streams also set a new record high again with 705 Bn streams, up 32% over 2018’s 534.6 Bn audio streams.
- On-demand streams accounted for 85% of all music consumption in the US, a 7.6 point jump from 2018 (77%).
- Overall streaming activity which includes on-demand and programmed streams exceeded 1.1 Trillion streams.
- Overall Album consumption was up 13.5% with 795.9 million album consumption unit sales compared to 2018.
- Overall song consumption jumped to a new high of 7 Bn up 21% over 2018.
The report also contains album, song, artist and genre charts for the past five years. The 52pp BuzzAngle Music 2019 US Report can be downloaded here.
